VEERUM 2025 Year in Review: A Breakthrough Year for Visual Operations

2025 was a transformative year in Industry 4.0 innovation and adoption.

As industrial organizations face mounting pressure: rising operational risk, shrinking margins, increasingly complex assets, and teams are pushed to do more with less. Incredible advancements in reality capture technology & visualization methods have unlocked new ways of doing work. Around the world, asset owners searched for a better way to work, and many found it through Visual Operations (VisOps).

This year, VEERUM helped accelerate a global shift toward a visual foundation for operational decision-making. From launching new capabilities and expanding partnerships, to shaping conversations on responsible AI and digital transformation, 2025 was a defining year for VisOps adoption.

Here’s a look back at the major VEERUM milestones from every month in 2025

January: Connecting industry trends and insights

We began the year by hosting our “Working Visually: Digital Transformation Trends Impacting Industry in 2025” webinar, led by CTO Rob Southon. Hundreds of leaders joined to explore reality capture trends, cloud adoption strategies, and how organizations can prepare for reality-enabled operations. This set the tone for a year focused on education, innovation, and thought leadership in the industry.

February: Connecting with the Industry at GeoWeek & ARC Forum

VEERUM had a presence at two of the major industry events for partners and clients innovating their operations with reality data: GeoWeek 2025 and the ARC Industry Leadership Forum. Across both conferences, the VEERUM team showcased new advancements in visual operations delivered by reality-based digital twins, led product preview sessions, and connected with asset owners who are on their journey to modernize how they store, share, and collaborate on their complex industrial datasets.

March: Operationalizing Reality Capture

This month’s webinar, led by Meaghan Snethlage, VP of Business Development and Jordan Mathieson, Director of Marketing, helped organizations understand how to centralize, contextualize, and govern reality capture data. With a decade of experience building innovative solutions for the world’s largest organizations, the VEERUM team offered real-world examples of how adopting new visual ways of working can deliver real results. Teams are ready to move beyond traditional methods toward cloud-enabled visual tools that make remote inspections, planning, maintenance, and execution more predictable & repeatable.

April: Introducing VisOps to the World

April was a historic month for VEERUM and a turning point for the industrial technology landscape. On April 23, we officially launched VisOps (Visual Operations): a new technology category designed to redefine how industrial teams manage, share, and operationalize visual data across the enterprise. This announcement marked VEERUM’s evolution from a digital twin provider to the world’s first true VisOps platform, purpose-built to make visual data the foundation of operational decision-making.

As CEO David Lod emphasized, “The future of industrial work is visual.” VisOps unifies, visualizes, and operationalizes reality capture in a single platform; making visual data as accessible and routine as checking your email. It gives teams instant clarity on asset conditions, shared understanding across roles, and the ability to make faster, safer, more informed decisions.

VisOps represents a fundamental shift in how industrial organizations can work with their data. It sets a new standard for how teams collaborate in high-risk, high-complexity environments and positions VEERUM as the foundational visual layer for the next generation of AI, automation, and robotic innovation.

Read the VisOps announcement here

May: VEERUM secures Series B funding to solidify the standard for industrial visual operations

May marked a defining moment in VEERUM’s journey with the successful close of our $12 million CAD Series B funding round, led by energy-tech investors Veriten and Emerson Ventures, with continued support from BDC Capital and Evok Innovations. This investment represents a strong vote of confidence in the growing category of Visual Operations (VisOps) and VEERUM’s position as its global leader.

The funding accelerates our mission to make VisOps the industry standard for how asset-intensive organizations access, contextualize, and operationalize their critical engineering and operational data. As Emerson Ventures’ Thurston Cromwell noted, VEERUM is “setting a new standard for how industrial asset owners access and contextualize their critical operations and engineering data, transforming how teams collaborate and make decisions.”

Read our press announcement here

June: Industry Collaboration with HUVR at Energy Drone & Robotics Summit

June highlighted the power of ecosystem partnerships. VEERUM joined HUVR at the 2025 Energy Drone & Robotics Summit to demonstrate 3DHub: an integrated workflow that merges reliability automation with visual operations. The collaboration was featured in a dedicated session titled “From Paper to Performance: Operationalizing Digital Reality for the Connected Worker,” where representatives from both HUVR and VEERUM discussed how standardized, centralized visual data platforms help industrial teams scale inspection and maintenance workflows with speed and accuracy.

By bringing 3D contextualized inspection data to life at a leading industry event, VEERUM and HUVR demonstrated the practical value of visual operations (VisOps) for energy and industrial organizations—highlighting how connected digital workflows enhance efficiency, collaboration, and operational confidence at scale.

Read more about our collaboration with HUVR here

July: National Recognition: VEERUM featured in the Globe and Mail

In July, VEERUM was prominently featured in The Globe and Mail’s article, “Canadian companies advance digital twin technology, despite lagging adoption at home.” The story spotlighted VEERUM as a leader shaping the future of industrial asset management through Visual Operations (VisOps) and reality-first digital twins.

The feature highlighted how industrial organizations across industrial sectors (from energy to construction to infrastructure and beyond) are turning to visual operations to remotely monitor sites, centralize complex data, improve safety, and minimize costly delays. As the article noted, virtual 3D replicas of industrial assets are becoming essential for coordinating thousands of workers, managing moving parts, and keeping operations aligned at scale.

The Globe also explored powerful real-world applications of VEERUM technology. Global firms like Turner & Townsend rely on VEERUM to maintain a live digital understanding of major gas plants and LNG projects, where traditional monitoring is impossible without a unified 3D model. Being featured in a major national publication not only validated VEERUM’s leadership in visual operations, but also amplified the urgency and opportunity for Canada and the world to adopt reality-first workflows.

Read the article here

August: Participation in Prime Expo, Addition of new client executives

August marked a major step forward in VEERUM’s global expansion and client delivery capabilities. This month, VEERUM participated in the PRIME Expo in Pasadena, Texas, engaging directly with owners, operators, contractors, and technology innovators eager to modernize their operational workflows. Across three days, the VEERUM team delivered live demos and conversations that highlighted how VisOps is redefining industrial collaboration, improving site visibility, and enhancing planning accuracy.

In parallel with this industry engagement, VEERUM significantly strengthened its ability to deliver VisOps at scale by welcoming five new Client Executives across North America. These additions bring decades of combined experience in enterprise account management, digital transformation, reality capture, engineering, and operations. This expansion reflects the accelerating global demand for the technology VEERUM is bringing to the market. As more organizations adopt reality-first workflows, VEERUM’s

Client Executives are becoming essential partners and consultants in guiding clients toward measurable ROI with the adoption of novel technologies.

September: Thought Leadership at Future Digital Twins Houston & Augmented Enterprise Summit

September marked a moment in VEERUM’s thought leadership journey as we took the stage at Future Digital Twin & AI in Houston, one of the industry’s most influential forums on digital transformation for asset-heavy sectors. The event brought VEERUM into conversations with operators, engineering firms, and technology providers who are actively seeking next-generation solutions to improve safety, reduce field exposure, and unify complex datasets across their organizations.

At the Augmented Enterprise Summit, Meaghan Snethlage joined industry leaders to unpack “The Evolutionary Tale of the Digital Twin – Understanding the Common Pitfalls to Avoid.” Her insights centered on some of the most pressing challenges facing asset owners today: fragmented data systems, difficulty scaling digital twins beyond pilot phases, unclear ROI pathways, and the high cost of outdated or inaccessible visual information.

VisOps addresses these barriers by placing visual data at the foundation of operational workflows. Rather than treating digital twins as static visual environments, VisOps transforms them into living operational tools; accessible, contextual, and directly tied to daily decision-making.

October: Connecting with the Reality Capture Community at R-CON

In October, VEERUM team took part in Reality Capture Network’s R-CON, one of the leading events for professionals shaping the future of reality capture and digital reality workflows. Throughout the event, VEERUM connected with data capture specialists, asset owners, and technology partners eager to understand how visual operations can unlock more long-term value from their reality capture investments.

At our booth, Famida Tejani, Account Executive at VEERUM met with partners & reality capture experts to demonstrate how VisOps transforms raw industrial datasets like scans, point clouds, and visual data into a shared operational resource.
Clint Easton delivered a product highlight session on VisOps, outlining how organizations can move beyond one-time data capture projects and begin operationalizing visual data across maintenance, inspections, planning, and construction.

In a panel discussion, Meaghan Snethlage joined industry leaders to explore how emerging technologies like VisOps bridges the gap between capture and execution, helping teams scale ROI from reality data.

R-CON reinforced a key theme seen throughout 2025: reality capture adoption is accelerating, but real value comes when that data is operationalized.

November: A Global Presence – Growing Awareness and Industry Engagement

November highlighted VEERUM’s expanding international footprint as we brought VisOps to two of the largest gatherings of industrial leaders in the Middle East: Future Digital Twin & AI Abu Dhabi and ADIPEC, attended by the world’s most influential leaders in the energy industry.

At Future Digital Twins & AI, Meaghan Snethlage contributed to a panel exploring cloud tool adoption, responsible AI usage, and the legal implications of industrial data usage – reinforcing VEERUM’s commitment not only to innovation but to ethical, scalable, and trustworthy implementation of visual technologies.

At ADIPEC, VEERUM hosted a number of innovation sessions to introduce VisOps to global government entities, energy operators, EPCs, and technology partners. Through live demonstrations and strategic discussions, VEERUM showcased how VisOps delivers clarity, operational readiness, and remote visibility for some of the globe’s most remote, complex and high-risk assets.

Together, these events solidified VEERUM’s presence in the global energy ecosystem showing how VisOps is solving problems across borders as the industry adopts more visual and data-driven operations.

December: Closing the Year With Momentum

As the year came to a close, VEERUM celebrated the wins, innovations, and learnings from 2025 at a holiday gathering at our Calgary Headquarters. The discussions reaffirmed VEERUM’s mission for delivering value to the industry: helping industrial teams work visually, reduce risk, and make faster, more confident decisions. Across LinkedIn, industry networks, and client conversations, one theme was clear: 2025 was the year VisOps moved from an emerging concept to essential operational practice.

As we look ahead to 2026, VEERUM will continue to

• Advance the VisOps platform with new capabilities & user support
• Expand partnerships across energy, utilities, manufacturing, and infrastructure
• Help teams reduce site exposure and operational risk
• Bring visual clarity and actionable insights to every stage of the asset lifecycle

Wishing you and your team a happy holiday season;, and a successful start to 2026.